Especialização em Marketing Estratégico
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Navegando Especialização em Marketing Estratégico por Autor "Goulart, Junior Adilson"
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Artigo Científico Acesso embargado Impactos da venda on-line nas lojas físicas: mudança no comportamento do consumo(2019) Goulart, Junior AdilsonThe retail trade suffered a great obstacle in sales with the model of purchase by Internet. This article aims to analyze the change in consumer behavior with the arrival of e-commerce and the emergence of online stores in the aftermath of machines and tools. Through a case study we analyzed the changes perceived by the vendors of a machine shop through a semi-structured interview. Sellers were identified as having negative impacts on their sales numbers with online sales. Being perceived by the low circulation of customers in the store, low in the average value of purchase by customers, practicality that the internet provides users who do their shopping at any time of day and place, a price lower than what is practiced by physical stores, does not need interaction with the seller directly. But on the other hand, the store experience is still something that sharpens the senses of the human body by the factor of needing to see, hear and touch the product that it wants. Despite all the practicality that the internet provides, the security factor is still one of the reasons why the customer makes a purchase in the physical store and not in the online store.