Design de identidade visual para a empresa Rössler Cerâmicas Artesanais
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Data
2022-12-15
Tipo de documento
Monografia
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Ciências Sociais Aplicadas
Modalidade de acesso
Acesso aberto
Editora
Autores
Pereira, Isadora Geordana Alves
Orientador
Straioto, Ricardo Goulart Tredezini
Coorientador
Resumo
O trabalho acadêmico de conclusão de curso a seguir visa aplicar e integrar todo o conhecimento e aprendizado de design na elaboração de um projeto de identidade visual e manual de marca para uma empresa em lançamento chamada Rösller Cerâmicas Artesanais, com o objetivo de auxiliar na identificação de seu posicionamento, assim como suas promessas e valores no mercado atual. A metodologia escolhida para desenvolvimento do projeto foi a de Alina Wheeler. O trabalho desenvolve pesquisa de natureza aplicada, pesquisa bibliográfica, pesquisa de levantamento e pesquisa qualitativa. Atualmente obter uma identidade visual é uma estratégia de negócio onde traz diversas vantagens sob os concorrentes, saber se posicionar no mercado mostra responsabilidade profissional e desenvolve laços com o público. A autora durante o projeto além de desenvolver a marca e identidade visual, trará um manual de marca, onde tem o objetivo de orientar o uso correto da marca e seus respectivos pontos de contato.
The academic work of completing the following course aims to apply and integrate all the knowledge and learning of design in the elaboration of a visual identity project and brand manual for a company in launch called Rösller Cerâmicas Artesanais, with the objective of assisting in the identification of its positioning, as well as its promises and values in the current market. The methodology chosen for the development of the project was that of Alina Wheeler. The work develops research of an applied nature, bibliographical research, survey research and qualitative research. Currently, obtaining a visual identity is a business strategy that brings several advantages over competitors, knowing how to position yourself in the market, showing professional responsibility and developing ties with the public. During the project, the author, in addition to developing the brand and visual identity, inspired a brand manual, which aims to guide the correct use of the brand and its respective points of contact.
The academic work of completing the following course aims to apply and integrate all the knowledge and learning of design in the elaboration of a visual identity project and brand manual for a company in launch called Rösller Cerâmicas Artesanais, with the objective of assisting in the identification of its positioning, as well as its promises and values in the current market. The methodology chosen for the development of the project was that of Alina Wheeler. The work develops research of an applied nature, bibliographical research, survey research and qualitative research. Currently, obtaining a visual identity is a business strategy that brings several advantages over competitors, knowing how to position yourself in the market, showing professional responsibility and developing ties with the public. During the project, the author, in addition to developing the brand and visual identity, inspired a brand manual, which aims to guide the correct use of the brand and its respective points of contact.
Palavras-chave
Identidade visual, Marca, Logotipo, Branding, Design