Gambin, AlineRamos, Aline do Vale Pereira2020-12-162021-08-042020-12-162021-08-042020https://repositorio.animaeducacao.com.br/handle/ANIMA/16723In this essay, there are two relevant points to consider: the importance of Digital Branding this day in age; and Missiato’s success after they applied Digital Branding to their Corote Sabores social media. Due to the magnitude of the subject, it became necessary to develop a proper case study of Missiato’s brand.The segmentation and approach to the consumer were essential to the analyzed case. With a younger target audience in mind, the brand was able to both position themselves by investing in the Digital Branding of their social media and stablish the brand to clients of this generation, through relevant content in their digital platforms and influencers who can relate to a younger audience.Nessa pesquisa há dois pontos relevantes: a importância do Branding Digital nos dias de hoje; e o sucesso da Marca Missiato, que implantou o Branding Digital nas redes sociais do Corote Sabores. Tendo em vista a importância do assunto, tornou-se necessário o desenvolvimento de um estudo de caso da marca Missiato. Com a segmentação de um público-alvo mais jovem, a marca soube tanto se posicionar, ao investir no Branding Digital, quanto estabelecer sua marca para os clientes dessa geração, através de conteúdo relevante nas plataformas digitais e Influenciadores que geram identificação com os consumidores mais jovens.63pt-BRAttribution-NoDerivs 3.0 BrazilBrandingBranding DigitalMissiatoCoroteMonografia