Ciências Econômicas
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Navegando Ciências Econômicas por Autor "Campos, Marcelo Tavares de Souza"
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Monografia Acesso embargado A Holding como estratégia de reorganização societária em instituições de ensino superior: case Ânima Holding S.A.(2020) Campos, Marcelo Tavares de SouzaThis research aims to study the corporate reorganization in the educational segment, especially Higher Education Institutions (HEIs), from the Holding Company, and the impacts on the strengthening and development of this market segment. Like this, will use the formation of the educational group Anima Holding S.A as a case study, analyzing its business model in the educational segment, as well as the advantages of the corporate reorganization of controlled higher education institutions by Holding and the impact on the economy in the educational market segment. Its general objective: To analyze the corporate reorganization strategy at Anima Educacional, from the Holding Company, and the impacts on the value and expansion of the educational group. Specific objectives: To study the formation of Anima Holding S.A, identifying the institutions that comprise it; Analyze the Holding business model in the educational segment; Identify advantages of the corporate reorganization of higher education institutions controlled by Holding and the impact on the economy in the educational market segment.