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Monografia Acesso aberto Proposta de implantação de uma cafeteria no bairro Itacorubi em Florianópolis, através de um plano de negócios(2007) Mota, Dayana Romeiro; Souza, Eduardo Rutz deThis research analyzes all the aspects that concern a business opening and its viability that would be impossible without a previous planning. Due to its characteristics of a food establishment – a coffee-shop, it is indispensable to find it in the beginning of our civilization and in its evolution throughout the centuries and in its influence between the human relations and gastronomy. Researches were made about the gastronomic background in Brazil, the coffee cultivation, its oddities, the existence of qualified professionals in the area and the latest facts in coffee business. With the suggested founding, will be possible to explain the reasons that took us to choose this theme and analyze safely the opening of the enterprise, considering the customer’s profile (needs and wishes) and rivalry, until it is possible to define goals and marketing strategies that lead to a successful business. By costs estimation, development of tags and other items that might arise other expenses to the coffee shop opening and operation, such as taxes, workers´ wages, supplies, purchasing, furniture damaging, kitchenware and equipment. With these data, a new and detailed financial plan was made, which helped to new annual and monthly projections, bringing a real point of view over the possibility of the business opening.