Ciência da Computação
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Artigo Científico Acesso embargado Sistema para identificação de perfil de consumidores utilizando análise de agrupamento (clusterização)(2018) Heinzen, Renato; Martins, Pedro Da SilvaThis article describes a computational model which uses cluster's techniques for food establishment, with the purpose of collecting and rate products consumed by consumers and figuring out the profile of each one. The main model's goal is to cluster the customers and identify their profiles, therefore where the solution will be applied, the establishment’s owner may make Marketing campaign to the target public or recommendations to new customers, suggesting products based on consumption profiles. The model got positives results after apply the cluster's methods, resulting in distinct three groups of customers, the main feature was the age of each one, determinant to identify the profiles, wherefore it got a great segmentation, became possible to analyse the profile of each one.