Especialização em Gestão de Marketing
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Navegando Especialização em Gestão de Marketing por Assunto "Marketing de conteúdo"
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Artigo Científico Acesso embargado A comunicação digital no marketing de relacionamento na empresa Weightech(2018) Souza, Dyego Inácio MachadoRelationship marketing has been used for a long time so that there is an approximation between a company and a customer that aims at a loyalty relationship. In this case, the author develops the theme of relationship marketing both theoretically and empirically, having an object of study in the company Weightech. Weightech is a company that operates in the import and export of equipment for weighing systems and has offices in Florianópolis, São Paulo and Davie in Florida - United States. From this perspective, the author does research with the business that way. This study, among the most likely changes that were detected and renewed, was predictable for movement and listening to realte, should be a constant thing in organizations. What one information was very different, customers want to participate, share information with a company and with other customers. A good suggestion about the different possibilities of relationship.