Especialização em Gestão de Marketing
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Artigo Científico Acesso embargado Plano de marketing: empresa do ramo de aço(2020) Soares, Gleidy Farias De CastroCompetitiveness allows companies to create marketing plans and strategies to remain in the market, therefore, this work aims to develop a marketing plan for a medium-sized steel company, whose main objective is to be a reference in the manufacture and trading of products in steel. Through interviews, meetings and documents, in addition to environment analysis, SWOT analysis and action plan, it was possible to create a marketing plan to achieve the objectives of the company. Its great competitive advantage is the tailor-made production, and, with a lean intelligent structure and the disclosure of such differentiation, it can show that it sells far beyond steel products: sells more practicality and better cost benefit when it comes to steel for civil construction.