Especialização em Gestão de Finanças
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Navegando Especialização em Gestão de Finanças por Assunto "Gestão financeira"
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Artigo Científico Acesso embargado Os impactos das crises econômicas no plano estratégico dos pequenos negócios(2020) Pacheco, Luiz Mendes JúniorEconomic crises are influencing the world. In Brazil, 99% of companies are small and medium, suffering significant impacts from these crises. This work aimed to identify the impacts of economic crises on the strategic plan of small businesses. For this, bibliographic research and the development of a questionnaire were carried out, which were presented to small business entrepreneurs. As a result, there was a positive correlation between the level of education and the company's maturity. Companies with better prepared managers seek financial advice and tend to extend their life cycle. It was concluded that the impacts of economic crises on small businesses have a strong relationship with the actions taken at times when there is no crisis and that the strongest companies are those that have professionals aware of the cyclical nature of crises.Artigo Científico Acesso aberto Responsabilidade social e recompensa financeira nas micro e pequenas empresas do estado de Santa Catarina(2017) Rodrigues, Ramão dos SantosGiven the current scenario, companies need to be attentive to social issues and assume their role as transforming agents, because in the search for social solutions they may discover new business possibilities. This article aims to reflect on the conceptual aspect of Corporate Social Responsibility (CSR) and how it interferes with the economic structure of Micro and Small Enterprises (SMEs) in the State of Santa Catarina. In addition to the literature base, the article presents the researches developed by SEBRAE, used to contextualize the scenario experienced by MSEs, and the results obtained through actions related to social aspects. The study found that there is still a small number of micro and small companies that seek to invest in actions related to CSR as a market differential, but it is growing and those who already have this awareness are supporting the economic mismatches.