Redesign da obra “Clarissa”, de Érico Veríssimo e o emprego do design editorial na valorização da literatura regional para os jovens gaúchos.
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Arquivos
Data
2023-06-26
Tipo de documento
Monografia
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Ciências Sociais Aplicadas
Modalidade de acesso
Acesso aberto
Editora
Autores
Santos, Afonso Henrique Vargas dos
Orientador
Bocchese, Lorenzo Ellera
Coorientador
Resumo
O presente trabalho tem como objetivo principal a elaboração de um redesign do livro
“Clarissa”, de Érico Veríssimo, com o intuito de torná-lo mais atraente para os jovens
gaúchos, além de analisar a forma com a qual o emprego do bom design editorial pode auxiliar na valorização da literatura gaúcha por parte deste público alvo. Foram abordados temas a respeito da falta do hábito de leitura por parte dos jovens gaúchos e as causas para tal fato, em conjunto com apontamentos sobre o mercado editorial e produção de livros. Foi utilizada uma metodologia híbrida composta pelos métodos de Bonsiepe (1984), Burdek (2010) e Baxter (2008). Esta metodologia definiu o andamento do trabalho, iniciando com a problematização, seguida pela análise de similares contemplando o livro original e livros semelhantes ao original, além de uma análise sincrônica relativa ao redesign , contemplando livros atraentes visualmente, utilizados como inspiração para o projeto. Posteriormente há a etapa de análise do panorama atual, com aplicação de uma pesquisa de campo, seguida pela geração e escolha de alternativas. Por fim, tem-se o desenvolvimento detalhado do projeto de
redesign , do princípio ao resultado final.
The main objective of this work is to create a redesign of the book "Clarissa" by Érico Veríssimo, aiming to make it more appealing to young people from Rio Grande do Sul, while also analyzing how the use of good editorial design can contribute to the appreciation of Rio Grande do Sul's literature among this target audience. The study addresses the lack of reading habits among young people from Rio Grande do Sul and the causes behind this issue, as well as providing insights into the publishing market and book production. A hybrid methodology was used, combining the approaches of Bonsiepe (1984), Burdek (2010), and Baxter (2008). This methodology defined the progression of the work, starting with problematization, followed by the analysis of similar works, including the original book and other books similar to it. Additionally, a synchronic analysis was conducted, focusing on redesign and considering visually appealing books as inspiration for the project. Subsequently, the current landscape was analyzed through field research, followed by the generation and selection of alternatives. Finally, a detailed development of the redesign project was carried out, from the initial stages to the final outcome.
The main objective of this work is to create a redesign of the book "Clarissa" by Érico Veríssimo, aiming to make it more appealing to young people from Rio Grande do Sul, while also analyzing how the use of good editorial design can contribute to the appreciation of Rio Grande do Sul's literature among this target audience. The study addresses the lack of reading habits among young people from Rio Grande do Sul and the causes behind this issue, as well as providing insights into the publishing market and book production. A hybrid methodology was used, combining the approaches of Bonsiepe (1984), Burdek (2010), and Baxter (2008). This methodology defined the progression of the work, starting with problematization, followed by the analysis of similar works, including the original book and other books similar to it. Additionally, a synchronic analysis was conducted, focusing on redesign and considering visually appealing books as inspiration for the project. Subsequently, the current landscape was analyzed through field research, followed by the generation and selection of alternatives. Finally, a detailed development of the redesign project was carried out, from the initial stages to the final outcome.
Palavras-chave
Redesign, Design editorial, Literatura gaúcha, Jovens