A instalação de uma linha de montagem da Apple no Brasil
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Arquivos
Data
2011
Tipo de documento
Monografia
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Ciências Humanas
Modalidade de acesso
Acesso aberto
Editora
Autores
Souza, Matheus de
Orientador
Gonçalves, Luciano de Oliveira
Coorientador
Resumo
Este estudo é um Trabalho de Conclusão de Curso, cujo tema é "A instalação de uma linha de montagem da Apple no Brasil: Um estudo sobre os impactos para o país e consumidores da marca". Tem como problema de pesquisa identificar quais as vantagens e desvantagens que podem ser proporcionadas ao país e aos consumidores da Apple com a instalação de uma linha de montagem da marca na fábrica da Foxconn em Jundiaí/SP. Os objetivos específicos deste estudo são: realizar revisão bibliográfica sobre o tema; caracterizar a relação comercial entre Apple e Foxconn; apontar os motivos que levaram Apple e Foxconn a escolherem a cidade de Jundiaí/SP para a instalação da linha de montagem; fazer uma análise do mercado consumidor brasileiro, além de apontar os principais concorrentes da marca no país; traçar um comparativo entre o preço atual dos produtos da Apple que são vendidos no Brasil e o preço dos mesmos produtos se montados em território nacional; propor sugestões e/ou recomendações a partir do estudo realizado. Este estudo utilizou a pesquisa qualitativa, caracterizada pelo modo indutivo, cuja exploração sobre o tema abordado tipifica a compreensão de um estudo de caso, culminando na coleta e análise de dados, restritos ao tema desta pesquisa. No primeiro capítulo, encontra-se a introdução, contextualizando o tema proposto, incluindo os objetivos, a justificativa e os procedimentos metodológicos realizados. No segundo capítulo, situa-se a fundamentação teórica relacionada ao tema da pesquisa, incluindo comércio internacional, internacionalização de empresas, formas de ingresso e modos de atuação nos mercados internacionais, joint venture, marketing internacional, os aspectos considerados na pesquisa de mercado, além da tributação. O terceiro capítulo expõe a apresentação e análise dos dados pesquisados em relação à instalação de uma linha de montagem da Apple no Brasil, enquanto o quarto e quinto capítulos correspondem à conclusão e as referências, respectivamente. A partir de todas as informações coletadas e organizadas, os objetivos deste Trabalho de Conclusão de Curso foram obtidos e a resposta do problema foi respondida ao longo dos capítulos
This study has as its theme: "The installation of an assembly line of Apple in Brazil: A study about the impacts for the country and consumers of the brand." Research problem is to identify the advantages and disadvantages that can be delivered to the country and consumers of Apple with the installation of an assembly line of the brand at the Foxconn plant in Jundiaí/SP. The specific objectives of this study are: conduct a literature review on the subject; characterize the business relationship between Apple and Foxconn, pointing out the reasons why Apple and Foxconn to choose the Jundiaí/SP to install the assembly line, to make an analysis Brazilian consumer market, while pointing out the major competitors of the mark in the country, drawing a comparison between the current price of Apple products that are sold in Brazil and the price of these products are assembled in the country, make suggestions and/or recommendations from the study. This study used qualitative research, characterized by inductive way, the operation about the topic typifies the understanding of a case study, culminating in collecting and analyzing data, restricted to the subject of this research. The first chapter is the introduction, contextualizing the topic proposed, including the objectives, rationale and methodological procedures performed. The second chapter is located at a theoretical basis related to the research topic, including international trade, internationalization of companies, forms of entry and modes of action in international markets, joint venture, international marketing, the aspects considered in market research, and taxation. The third chapter sets out the presentation and analysis of research data regarding the installation of an assembly line of Apple in Brazil, while the fourth and fifth chapters correspond to the conclusion and references, respectively. From all the information collected and organized, the objectives of this study were obtained and the response answered the problem with the passage of the chapters
This study has as its theme: "The installation of an assembly line of Apple in Brazil: A study about the impacts for the country and consumers of the brand." Research problem is to identify the advantages and disadvantages that can be delivered to the country and consumers of Apple with the installation of an assembly line of the brand at the Foxconn plant in Jundiaí/SP. The specific objectives of this study are: conduct a literature review on the subject; characterize the business relationship between Apple and Foxconn, pointing out the reasons why Apple and Foxconn to choose the Jundiaí/SP to install the assembly line, to make an analysis Brazilian consumer market, while pointing out the major competitors of the mark in the country, drawing a comparison between the current price of Apple products that are sold in Brazil and the price of these products are assembled in the country, make suggestions and/or recommendations from the study. This study used qualitative research, characterized by inductive way, the operation about the topic typifies the understanding of a case study, culminating in collecting and analyzing data, restricted to the subject of this research. The first chapter is the introduction, contextualizing the topic proposed, including the objectives, rationale and methodological procedures performed. The second chapter is located at a theoretical basis related to the research topic, including international trade, internationalization of companies, forms of entry and modes of action in international markets, joint venture, international marketing, the aspects considered in market research, and taxation. The third chapter sets out the presentation and analysis of research data regarding the installation of an assembly line of Apple in Brazil, while the fourth and fifth chapters correspond to the conclusion and references, respectively. From all the information collected and organized, the objectives of this study were obtained and the response answered the problem with the passage of the chapters
Palavras-chave
Direito tributário, Mercado de capitais, Consumidores Brasil