Análise econômica do consumo virtual no Brasil, segundo o utilitarismo
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Data
2023-06-13
Tipo de documento
Monografia
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Ciências Sociais Aplicadas
Modalidade de acesso
Acesso aberto
Editora
Autores
Moura, Bruno Ferraz da Costa
Oliveira, Gabriela dos Santos Damasceno
Orientador
Marouvo, Claudio de Carvalho
Coorientador
Resumo
Este estudo se propõe a realizar uma análise aprofundada da economia do consumo
online no Brasil, sob a perspectiva utilitarista, que se baseia na ideia de maximizar a
felicidade dos consumidores. O objetivo principal é compreender de que forma o
consumo virtual se relaciona com a satisfação do consumidor e como diversos fatores
influenciam essa maximização. Para atingir esse objetivo, o estudo aborda diferentes
aspectos, como o preço dos produtos, o mercado virtual e o impacto do consumo
online na economia brasileira. Através da aplicação de abordagens da
microeconomia, é realizada uma análise minuciosa desses elementos, explorando as
interações complexas entre o consumo virtual e a economia do país. Ao examinar
esses aspectos de forma detalhada, o estudo busca proporcionar um entendimento
mais completo do consumo online no Brasil, contribuindo para o conhecimento sobre
os mecanismos econômicos envolvidos e as implicações dessa modalidade de
consumo na sociedade brasileira.
This study aims to conduct an in-depth analysis of the online consumption economy in Brazil from a utilitarian perspective, which is based on the idea of maximizing consumer happiness. The main objective is to understand how virtual consumption relates to consumer satisfaction and how various factors influence this maximization. To achieve this goal, the study addresses different aspects such as product pricing, the virtual market, and the impact of online consumption on the Brazilian economy. Through the application of microeconomic approaches, a detailed analysis of these elements is conducted, exploring the complex interactions between virtual consumption and the country's economy. By examining these aspects in detail, the study seeks to provide a more comprehensive understanding of online consumption in Brazil, contributing to knowledge about the involved economic mechanisms and the implications of this mode of consumption on Brazilian society.
This study aims to conduct an in-depth analysis of the online consumption economy in Brazil from a utilitarian perspective, which is based on the idea of maximizing consumer happiness. The main objective is to understand how virtual consumption relates to consumer satisfaction and how various factors influence this maximization. To achieve this goal, the study addresses different aspects such as product pricing, the virtual market, and the impact of online consumption on the Brazilian economy. Through the application of microeconomic approaches, a detailed analysis of these elements is conducted, exploring the complex interactions between virtual consumption and the country's economy. By examining these aspects in detail, the study seeks to provide a more comprehensive understanding of online consumption in Brazil, contributing to knowledge about the involved economic mechanisms and the implications of this mode of consumption on Brazilian society.
Palavras-chave
Economia, Utilitarismo, Microeconomia