Estudo de estratégias e sobrevivência de micro e pequenas empresas em tempos de pandemia COVID-19
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Data
2023-06-15
Tipo de documento
Artigo Científico
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Ciências Sociais Aplicadas
Modalidade de acesso
Acesso aberto
Editora
Autores
Assis, Rayanne Vieira de
Orientador
Aguiar, Jocélia Antunes Soares
Coorientador
Resumo
Este estudo tem o objetivo investigar as medidas originadas pelo Governo a fim de diminuir todo impacto causado pela pandemia. Através de uma pesquisa qualitativa revelou-se que a pandemia originou consequências significativas para as MPEs. Foram analisadas as diferentes estratégias adotadas por micro e pequenas empresas para se adaptarem às restrições e mudanças nas condições de mercado durante a pandemia. Além disso, o trabalho investigou os fatores que influenciaram a sobrevivência dessas empresas em um contexto de crise. Foi identificado também como as restrições governamentais, como fechamentos temporários e limitações de capacidade, tiveram um impacto negativo nas MPEs. Os resultados deste estudo fornecem insights valiosos sobre as estratégias eficazes adotadas pelas micro e pequenas empresas para sobreviverem e se manterem competitivas durante a pandemia de COVID-19. Essas descobertas podem servir como base para orientar outras empresas em situações similares e contribuir para o desenvolvimento de políticas e programas de apoio adequados às necessidades dessas empresas em momentos de crise.
This study aims to investigate the measures taken by the Government in order to reduce the impact caused by the pandemic. Through qualitative research, it was revealed that the pandemic had significant consequences for MSEs. The different strategies adopted by micro and small companies to adapt to restrictions and changes in market conditions during the pandemic were analyzed. In addition, the work investigated the factors that influenced the survival of these companies in a context of crisis. It was also identified how government restrictions such as temporary closures and capacity limitations had a negative impact on MSEs The results of this study provide valuable insights into the effective strategies adopted by micro and small businesses to survive and remain competitive during the COVID pandemic -19. These findings can serve as a basis for guiding other companies in similar situations and contribute to the development of policies and support programs suited to the needs of these companies in times of crisis.
This study aims to investigate the measures taken by the Government in order to reduce the impact caused by the pandemic. Through qualitative research, it was revealed that the pandemic had significant consequences for MSEs. The different strategies adopted by micro and small companies to adapt to restrictions and changes in market conditions during the pandemic were analyzed. In addition, the work investigated the factors that influenced the survival of these companies in a context of crisis. It was also identified how government restrictions such as temporary closures and capacity limitations had a negative impact on MSEs The results of this study provide valuable insights into the effective strategies adopted by micro and small businesses to survive and remain competitive during the COVID pandemic -19. These findings can serve as a basis for guiding other companies in similar situations and contribute to the development of policies and support programs suited to the needs of these companies in times of crisis.
Palavras-chave
Micro e pequena empresa, Empreendedorismo, Pandemia, Estratégia, Adaptação