Planejamento estratégico: Envolvimento e adequação das indústrias aos novos modos de trabalho das pessoas de TI
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Arquivos
Data
2023-12
Tipo de documento
Relatório de estágio
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Modalidade de acesso
Acesso fechado
Editora
Autores
VIEIRA, Thiago
Orientador
ROECKER, Rejane
Coorientador
ROECKER, Rejane
Resumo
Este estudo busca apresentar uma proposta de Planejamento Estratégico destinada a elevar a competitividade da empresa Eurotec Nutrition no mercado em que atua. Pretende-se revisar e reestruturar suas práticas existentes, bem como adotar novas estratégias, mediante uma análise aprofundada do mercado, com o objetivo de avaliar a participação que a empresa exerce nesse cenário. Nesse contexto o objetivo geral dessa pesquisa, foi apresentar uma proposta de Planejamento Estratégico para revisar e reestruturar os processos organizacionais da empresa. Para a junção de informações para a elaboração do Planejamento Estratégico, a abordagem adotada foi a de pesquisa exploratória. O intuito era descrever as características da empresa e buscar compreensão entre as variáveis macroambientais, setoriais, internas e seu modelo de gestão, empregando técnicas padronizadas de coleta de dados. Através da realização de análises do macroambiente e microambiente, por meio da Matriz SWOT, identificamos que a principal força é a equipe grande dedicada apenas a empresa. Porém, temos a principal fraqueza associada a problemas de distanciamento com relação a visão de onde a epresa quer chegar.
As estratégias delineadas incluem a promoção de momentos internos e de diferentes equipes tendo integrações. Desenvolvimento e a capacitação dos gestores da empresa. Em busca de entender os novos momentos. Resumidamente, a análise visa compreender os requisitos necessários para o crescimento e desenvolvimento sustentável da empresa, assegurando a manutenção do equilíbrio e da saúde financeira. O objetivo é atender às expectativas de todas as partes interessadas.
This study aims to present a proposal for Strategic Planning aimed at enhancing the competitiveness of Eurotec Nutrition in its market. The intention is to review and restructure existing practices while adopting new strategies through an in-depth market analysis, with the goal of assessing the company's role in this scenario. In this context, the general objective of this research was to present a proposal for Strategic Planning to review and restructure the organizational processes of the company. The approach adopted for gathering information for the Strategic Planning was exploratory research. The aim was to describe the company's characteristics and seek understanding among macroenvironmental, sectoral, internal variables, and its management model, using standardized data collection techniques. Through analyses of the macro and microenvironment, using the SWOT Matrix, we identified that the main strength lies in the large team dedicated solely to the company. However, the main weakness is associated with issues of divergence regarding the company's vision and its desired destination. The outlined strategies include promoting internal moments and integration among different teams, as well as developing and training the company's managers to understand new scenarios. In summary, the analysis aims to understand the requirements for the company's growth and sustainable development, ensuring the maintenance of balance and financial health. The goal is to meet the expectations of all stakeholders.
This study aims to present a proposal for Strategic Planning aimed at enhancing the competitiveness of Eurotec Nutrition in its market. The intention is to review and restructure existing practices while adopting new strategies through an in-depth market analysis, with the goal of assessing the company's role in this scenario. In this context, the general objective of this research was to present a proposal for Strategic Planning to review and restructure the organizational processes of the company. The approach adopted for gathering information for the Strategic Planning was exploratory research. The aim was to describe the company's characteristics and seek understanding among macroenvironmental, sectoral, internal variables, and its management model, using standardized data collection techniques. Through analyses of the macro and microenvironment, using the SWOT Matrix, we identified that the main strength lies in the large team dedicated solely to the company. However, the main weakness is associated with issues of divergence regarding the company's vision and its desired destination. The outlined strategies include promoting internal moments and integration among different teams, as well as developing and training the company's managers to understand new scenarios. In summary, the analysis aims to understand the requirements for the company's growth and sustainable development, ensuring the maintenance of balance and financial health. The goal is to meet the expectations of all stakeholders.
Palavras-chave
Estratégias, Tecnologia, Indústria