Desenvolvimento de projeto gráfico editorial para o livro “Feliz ano novo” de Rubem Fonseca
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Data
2023-12
Tipo de documento
Monografia
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Modalidade de acesso
Acesso aberto
Editora
Autores
ARAUJO, Lucas Dorneles de
Orientador
SILVA, Carlos Viana da
Coorientador
Resumo
O presente estudo tem como propósito revisitar e analisar os retrocessos impostos durante o período da ditadura militar no Brasil, sob a perspectiva cultural. Isso será exemplificado neste estudo por meio de uma proposta de desenvolvimento de projeto gráfico editorial para o livro “Feliz Ano Novo”, escrito pelo autor brasileiro Rubem Fonseca e publicado em 1975 pela editora Artenova. O livro é considerado um marco na literatura brasileira contemporânea, uma vez que rompeu com os padrões estabelecidos à época, explorando temas como a corrupção policial, a exploração sexual, a marginalização social e a violência urbana. O autor Rubem Fonseca expôs a realidade crua da sociedade brasileira em um período em que qualquer conteúdo considerado “subversivo” era proibido de ser exibido ou publicado. Como resultado, para Rubem Fonseca e outros autores, muitas obras de grande valor artístico e literário foram mutiladas e suprimidas, privando a população do acesso a uma cultura plural e diversa. Com o objetivo de manter viva a memória desses eventos e destacar as marcas deixadas por esse período de retrocesso cultural, não apenas na produção artística e intelectual, mas também na liberdade de pensamento e diversidade cultural do país, este trabalho de conclusão de curso concentra-se no desenvolvimento do projeto de design editorial para o livro “Feliz Ano Novo”. Para este projeto, foi adotada uma metodologia híbrida, combinando os métodos de Volnei Matté (2004) e Gui Bonsiepe (1984). Isso envolveu a realização de pesquisas e análises, bem como a compreensão aprofundada do problema a ser solucionado. Adicionalmente, promoveu-se uma exposição minuciosa do processo de desenvolvimento do projeto editorial, desde sua fase inicial até a obtenção do resultado final, incluindo a elaboração do projeto e a produção de um exemplar impresso da publicação, conforme a proposta de layout desenvolvida pelo autor deste trabalho.
The purpose of this study is to revisit and analyze the setbacks imposed during the period of the military dictatorship in Brazil, from a cultural perspective. This will be exemplified in this study through a proposal to develop an editorial graphic project for the book “Feliz Ano Novo”, written by Brazilian author Rubem Fonseca and published in 1975 by Artenova. The book is considered a landmark in contemporary Brazilian literature, as it broke with the standards established at the time, exploring themes such as police corruption, sexual exploitation, social marginalization and urban violence. Author Rubem Fonseca exposed the raw reality of Brazilian society at a time when any content considered “subversive” was prohibited from being shown or published. As a result, for Rubem Fonseca and other authors, many works of great artistic and literary value were mutilated and suppressed, depriving the population of access to a plural and diverse culture. With the aim of keeping the memory of these events alive and highlighting the marks left by this period of cultural regression, not only on artistic and intellectual production, but also on the freedom of thought and cultural diversity of the country, this course conclusion work focuses on involved in the development of the editorial design project for the book “Feliz Ano Novo”. For this project, a hybrid methodology was adopted, combining the methods of Volnei Matté (2004) and Gui Bonsiepe (1984). This involved carrying out research and analysis, as well as in-depth understanding of the problem to be solved. Additionally, a detailed presentation of the development process of the editorial project was promoted, from its initial phase to obtaining the final result, including the elaboration of the project and the production of a printed copy of the publication, according to the layout proposal developed by the author this work.
The purpose of this study is to revisit and analyze the setbacks imposed during the period of the military dictatorship in Brazil, from a cultural perspective. This will be exemplified in this study through a proposal to develop an editorial graphic project for the book “Feliz Ano Novo”, written by Brazilian author Rubem Fonseca and published in 1975 by Artenova. The book is considered a landmark in contemporary Brazilian literature, as it broke with the standards established at the time, exploring themes such as police corruption, sexual exploitation, social marginalization and urban violence. Author Rubem Fonseca exposed the raw reality of Brazilian society at a time when any content considered “subversive” was prohibited from being shown or published. As a result, for Rubem Fonseca and other authors, many works of great artistic and literary value were mutilated and suppressed, depriving the population of access to a plural and diverse culture. With the aim of keeping the memory of these events alive and highlighting the marks left by this period of cultural regression, not only on artistic and intellectual production, but also on the freedom of thought and cultural diversity of the country, this course conclusion work focuses on involved in the development of the editorial design project for the book “Feliz Ano Novo”. For this project, a hybrid methodology was adopted, combining the methods of Volnei Matté (2004) and Gui Bonsiepe (1984). This involved carrying out research and analysis, as well as in-depth understanding of the problem to be solved. Additionally, a detailed presentation of the development process of the editorial project was promoted, from its initial phase to obtaining the final result, including the elaboration of the project and the production of a printed copy of the publication, according to the layout proposal developed by the author this work.
Palavras-chave
Design, Design editorial, Design de livros, Design gráfico, Ditadura militar