Resultados da gestão da inovação em grandes empresas: um estudo de caso
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Data
2021-11-17
Tipo de documento
Estudo de Caso
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Ciências Exatas e da Terra
Modalidade de acesso
Acesso aberto
Editora
Autores
Ferreira, João Pedro Cavada Kunz
Orientador
Souza, Anderson José de
Coorientador
Resumo
O presente artigo apresenta a análise e os resultados obtidos por meio de uma pesquisa qualitativa, realizada através de entrevistas com 3 grandes empresas do norte do estado de Santa Catarina, que objetivou entender como é feita a gestão da inovação em empresas de grande porte e propor um modelo de gestão da inovação resultante das melhores práticas aplicadas por estas. Para enriquecer a análise, foram avaliadas a estratégia de inovação da empresa, a estrutura e modus operandi dos times dedicados à inovação, o que permite entender a lógica do ciclo da inovação dentro das empresas entrevistadas, que tem início pela definição de uma estratégia de inovação, passa para a execução do processo dos times de inovação, e finaliza com a demonstração dos resultados da inovação para a empresa. Embora com modelos de negócio diferentes, as empresas selecionadas contam com modelos de gestão da inovação parecidos, apresentando diversos pontos em comum, inclusive as dificuldades enfrentadas, sendo a maior barreira encontrada, a cultura dessas empresas, que por vezes pode dificultar a inovação. Ainda assim, percebe-se que por meio de estratégias e processos bem definidos e maduros, estas empresas têm alcançado bons resultados e consequentemente tendo seus negócios impactados positivamente por meio da gestão da inovação.
This article presents the analysis and results obtained through qualitative research, carried out through interviews with 3 large companies in the north of the state of Santa Catarina, that had the objective to understand how innovation management is done in large companies and propose an innovation management model resulting from the best practices applied by them. To enrich the analysis, the company's innovation strategy, the structure and modus operandi of teams dedicated to innovation were also evaluated, which allows us to understand the logic of the innovation cycle within the selected companies, which starts with the definition of an innovation strategy, moving on to the execution of the innovation team process, and ending with the demonstration of the results of innovation for the company. Although with different business models, the selected companies have similar innovation management models, showing several points in common, including the difficulties faced, where the biggest barrier encountered is the culture of these companies, which can sometimes hamper innovation. Even so, it is clear that, through well-defined and mature strategies and processes, these companies have been achieving good results and consequently have their businesses positively impacted through innovation management.
This article presents the analysis and results obtained through qualitative research, carried out through interviews with 3 large companies in the north of the state of Santa Catarina, that had the objective to understand how innovation management is done in large companies and propose an innovation management model resulting from the best practices applied by them. To enrich the analysis, the company's innovation strategy, the structure and modus operandi of teams dedicated to innovation were also evaluated, which allows us to understand the logic of the innovation cycle within the selected companies, which starts with the definition of an innovation strategy, moving on to the execution of the innovation team process, and ending with the demonstration of the results of innovation for the company. Although with different business models, the selected companies have similar innovation management models, showing several points in common, including the difficulties faced, where the biggest barrier encountered is the culture of these companies, which can sometimes hamper innovation. Even so, it is clear that, through well-defined and mature strategies and processes, these companies have been achieving good results and consequently have their businesses positively impacted through innovation management.
Palavras-chave
Inovação, Gestão da inovação, Grandes empresas