Design e propaganda como propulsores do consumo
Carregando...
Arquivos
Data
2013
Tipo de documento
Monografia
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Ciências Sociais Aplicadas
Modalidade de acesso
Acesso aberto
Editora
Autores
Hawerroth, Mariana
Orientador
Gonçalves, Jaci Rocha
Coorientador
Resumo
A escolha do tema "Design e Propaganda como propulsores do consumo: Omo um case de sucesso". A Publicidade juntamente com o Design foram os propulsores do consumo. A Propaganda vem se tornando uma das áreas com caráteres mais científicos. As empresas começam a estudar o comportamento do consumidor pensando em uma forma mais fácil de atingi-lo Com a segmentação de mercado atingir o consumidor, torna-se, com ajuda de ferramentas e softwares mais preciso. As empresas vem tentando descobrir o que os consumidores necessitam e desejam. As entidades há muito tempo já serão capazes de definir um padrão de consumo, porém, há o fato de haver por parte delas uma falta de respeito e privacidade entrando na vida do consumidor. O ser humano possui uma única meta, ser feliz. O consumidor está sempre querendo a recompensa, compra para sua satisfação e idealização de felicidade. O Design, parte essencial dessa relação, faz-se por acelerar ou condicionar o consumo. Porque se sujar faz bem! Esse é o conceito do case que deu a OMO a repercussão e o enorme sucesso da marca
The chosen theme: "Design and Advertising as consumption impelling: Omo a success case". Publicity and design were consumption impellers. Advertising has become one of the most scientific character areas. Companies started to study consumers' behavior in order to learn an easier approach. Moreover, with market segmentation, especially with tools and software, the approach to consumers becomes more precise. Companies have been trying to learn what consumers need and desire; thus, in a sooner future, those companies will be able to set a consumption pattern. However, the fact of privacy respect and respect for the consumers' lives need to be considered. The human being has one specific goal: to be happy. Consumers are in search of rewards, shopping for satisfaction and idealizing happiness. Design, essential part in the relation with consumers, can be able to hasten or to condition consumption. Dirt is good! This is the concept that gave OMO the repercussion and huge success
The chosen theme: "Design and Advertising as consumption impelling: Omo a success case". Publicity and design were consumption impellers. Advertising has become one of the most scientific character areas. Companies started to study consumers' behavior in order to learn an easier approach. Moreover, with market segmentation, especially with tools and software, the approach to consumers becomes more precise. Companies have been trying to learn what consumers need and desire; thus, in a sooner future, those companies will be able to set a consumption pattern. However, the fact of privacy respect and respect for the consumers' lives need to be considered. The human being has one specific goal: to be happy. Consumers are in search of rewards, shopping for satisfaction and idealizing happiness. Design, essential part in the relation with consumers, can be able to hasten or to condition consumption. Dirt is good! This is the concept that gave OMO the repercussion and huge success
Palavras-chave
Propaganda, Desenho (Projetos) - Propaganda, Marketing, Comportamento do consumidor, Consumidores