Political marketing during the 4th industrial revolution:  the trump campaign as a case-study

Freitas, Bruna

Political marketing during the 4th industrial revolution: the trump campaign as a case-study

dc.contributor.advisor	Guerra, José Baltazar Salgueirinho Osório de Andrade
dc.contributor.author	Freitas, Bruna
dc.coverage.spatial	Florianópolis	pt_BR
dc.date.accessioned	2019-04-02T22:11:44Z
dc.date.accessioned	2020-11-29T00:59:11Z
dc.date.available	2019-04-02T22:11:44Z
dc.date.available	2020-11-29T00:59:11Z
dc.date.issued	2019	pt_BR
dc.description.abstract	This paper takes the 2016 presidential campaign ran by Donald Trump as a case- study to highlight the changes in political marketing brought about by the technologies of the 4 th industrial revolution. We show how Cambridge Analytica, the company who advised Trump’s marketing team, used data from Facebook usage combined with the five-factor model of personality psychology to create effective micro-targeting strategies, that reached voters in an individual basis with powerful results.	pt_BR
dc.format.extent	15 f.	pt_BR
dc.identifier.uri	https://repositorio.animaeducacao.com.br/handle/ANIMA/8769
dc.language.iso	en_US	pt_BR
dc.relation.ispartof	Marketing Estratégico - Florianópolis	pt_BR
dc.rights	Attribution 3.0 Brazil	*
dc.rights.uri	http://creativecommons.org/licenses/by/3.0/br/	*
dc.subject	Political marketing	pt_BR
dc.subject	Industry 4.0	pt_BR
dc.subject	Big data	pt_BR
dc.subject	2016 US presidential elections	pt_BR
dc.subject	Five-factor model	pt_BR
dc.title	Political marketing during the 4th industrial revolution: the trump campaign as a case-study	pt_BR
dc.type	Artigo Científico	pt_BR
local.author.curso	Especialização em Marketing Estratégico	pt_BR
local.author.unidade	UNISUL / Florianópolis	pt_BR
local.rights.policy	Acesso aberto	pt_BR
local.subject.area	Ciências Sociais Aplicadas	pt_BR
local.subject.areaanima	Gestão & Negócios	pt_BR