Administração
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Navegando Administração por Autor "Belmiro, Nívea Cavalcante de Matos"
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Plano de Negócio Acesso fechado Plano de negócios para abertura de uma loja de roupas femininas na cidade de Mauá-SP(2020) Belmiro, Nívea Cavalcante de MatosThe objective of this work is the elaboration of a Business Plan for the study of the feasibility of opening a women's clothing store in the city of Mauá / SP, as a conclusion work for the Administration course. Starting with the general characteristics of the business, preparation of all work plans until the final assessment of the business viability. With a scientific, quantitative and qualitative research methodology in terms of approach, and descriptive and exploratory in terms of objectives, the researched universe will include research on secondary data sources and also passive observation. The company will operate in the women's clothing trade, directed more specifically at work clothing. The elaboration of the Strategic Plan will analyze the macro environment, the sectorial environment and the company's internal analysis. The Synthesis of the strategic diagnosis, the SWOT Matrix, will lead to the definition of the strategic objectives of the business from which the Marketing Plan will be elaborated, which will describe the products, consumer market, suppliers and competitors, Operations Plan, which will describe the size , capacity, technology, operations and location and Financial Plan, describing investments, costs, revenues and which will lead to the calculations for the economic evaluation of the enterprise, which together with the Social Evaluation will demonstrate the viability of the business.