Especialização em Marketing Estratégico
URI Permanente para esta coleção
Navegar
Navegando Especialização em Marketing Estratégico por Autor "Rosa, Juliana Ribeiro"
Agora exibindo 1 - 1 de 1
Resultados por página
Opções de Ordenação
Artigo Científico Acesso embargado Influência do marketing verde no surgimento de restaurantes sustentáveis em Florianópolis(2019) Rosa, Juliana RibeiroThe objective of this study is analyze and describe how the green marketing influences the emergence of sustainable restaurants in Florianópolis. Was used a pure research, qualitative approach was done aiming to report and understand how the green marketing has become a subject of interest between the society and how this influence in the emergence of new establishments. The article then discusses the concept of green marketing and sustainability and highlights the characteristics that companies must have to become sustainable. The positive points that organizations have in changing their means of production in order to generate less impact is described and how it adds value to products and services. The following is a few examples of restaurants that were born with the sustainable approach and described how each of them does to sell this idea and thus attract its consumers. Finally, it is suggested an environmental education program in companies, in order to bring benefits to organizations and also to society as a whole