Estética e Cosmética
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Navegando Estética e Cosmética por Autor "Almeida, Roger Reis"
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Artigo Científico Acesso aberto Análise das dificuldades encontradas por mulheres negras na busca por maquiagem na Grande Florianópolis(2019) Almeida, Roger ReisAbstract: Introduction: In Brazil there is a lack of clarity when it comes to defining a concept of race. Due to both european and african influence there is a large difficulty to identify different ethnic groups. The miscegenation was crucial in increasing the range of colors and skin tones in the country from the colonial period up until the present day. The beauty industry has shown interest in reaching several groups, but it is still insufficient. As black women for instance still seek representativeness in most lifestyle branches, such as beauty. Aim: This study begins a survey in the difficulties that black women encounter in the search for makeup in Greater Florianópolis. Materials and Methods: A cross-sectional exploratory study was carried involving 76 black women, of mature age and residents of the region. The research was initiated through the application of a questionnaire composed of 20 affirmations, in which the participants selected an option within the degree of agreement with the affirmations. The study was conducted online through sharing on the researcher's social networks (Facebook and Instagram). Results: The research showed that most of the participants agreed that when searching for ethnic makeup there are barriers such as: market failure, discomfort during in-store approach and inaccessibility. Conclusion: Through the present study, it was concluded that more than 80% of the participants agreed that there are several barriers that make it impossible to acquire ethnic makeup, justifying the invisibility of black women in Greater Florianópolis.