TCC de Graduação e Especialização
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Navegando TCC de Graduação e Especialização por Autor "Adam, Josiane da Silva"
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Artigo Científico Acesso embargado Estratégia de marketing com utilização de aplicativos de terceiros nas empresas(2019) Adam, Josiane da SilvaThis article focuses on the use of delivery applications, whose research problem is the use of third-party applications as marketing tools and increased sales in companies in the "X" and "Y" companies of the segments of foods that work with tele delivery in the municipality of São Leopoldo / RS. Its primary purpose is to investigate the use of third-party applications as a means of reducing costs and increasing profitability for the food segments working with tele delivery. As for the objectives of the research, an exploratory research was used, followed by a descriptive, qualitative approach. As for the procedures, we used a field survey, a non-probabilistic sample, whose data collection took place through a structured interview. Among the obtained results it can be pointed out that with the application, it is not necessary to hire more attendants, the orders can be passed directly to the kitchen, and then the deliverers receive information about the address, total price and even a route with map showing the simplest way to reach the destination. The benefits are not limited to costs but are also reflected in convenience, time savings, productivity as well as customer safety and comfort. Given that the modern consumer is more demanding, therefore, offering him facilities is essential. Even through the third-party application it is possible to control the delivery.