Especialização em Gestão e Desenvolvimento de Negócios Internacionais
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Navegando Especialização em Gestão e Desenvolvimento de Negócios Internacionais por Autor "Hagemann, Felipe Sperandio"
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Artigo Científico Acesso aberto Negociações internacionais: entendendo fatores culturais para negociar com a Índia(2018) Hagemann, Felipe SperandioGlobalization has opened borders to negotiate with any country and in the case of international negotiations, the attention dedicated to cultural peculiarities deserves distinction from other factors. How to understand the cultural factors for an international negotiation? Through bibliographic research, combined with professional experience, we come to an idea of the real relevance of cultural factors when it comes to negotiating internationally, especially with countries of culture opposed to the Western culture as in this article presents about India. In the next pages you will find explanatory content to understand the main role of culture in the negotiations and how this pillar directly and indirectly influences the other pillars of our society.