Especialização em Marketing Estratégico
URI Permanente para esta coleção
Navegar
Navegando Especialização em Marketing Estratégico por Assunto "Desenvolvimento"
Agora exibindo 1 - 1 de 1
Resultados por página
Opções de Ordenação
Artigo Científico Acesso aberto Importância do planejamento estratégico de marketing: estudo de caso da empresa Infobr(2019) Pimenta, Claudete Rosa Pavéglio LazzeriThe purpose of this study is to analyze and define a marketing plan for a small IT company. The applied methodology will be of the author McDonald (2006). Through interviews with company managers, they provided a broad insight into what the company's actions today are in relation to Marketing planning. This study contributes significantly to companies, regardless of their size, understand the importance of marketing planning in their actions, managers usually concentrate on the daily routine and forget to plan, set goals, analyze their competitors, and so on. At the end of this study, a plan of action will be drawn up with the objectives and goals to be achieved in a given period in order to guarantee the stability and permanence of the company in the market.