Especialização Gestão de Mídias Sociais e Marketing Digital
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Navegando Especialização Gestão de Mídias Sociais e Marketing Digital por Assunto "Sustentabilidade"
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Artigo Científico Acesso fechado A análise da propaganda digital de produto sustentável: Estudo de caso da empresa Renault(2019) Mota, Renata de OliveiraThe research aims to present factors that explain how marketing developed, addressing digital marketing along with sustainability, exposing the stages of change through bibliographic concepts, and understand the importance of sustainable marketing today. To this end, the work had bibliographical references from renowned authors, such as Philip Kotler (marketing expert), who discusses, through his works, many thoughts and explanations about the marketing trajectory to the present day, and other scholars in the field. That explain the concepts and trajectory of advertising in the world. A case study was also carried out with the Renault company, which is involved in the automotive segment, and has some work related to sustainability, presenting how the company's positioning, ideas and sustainable projects through digital marketing.