Alianças estratégicas
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Arquivos
Data
2013
Tipo de documento
Monografia
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Ciências Humanas
Modalidade de acesso
Acesso aberto
Editora
Autores
Maso, Natália Angelo
Orientador
Mayer, Beatrice Maria Zanellato Fonseca
Coorientador
Resumo
A presente pesquisa, caracterizada como um estudo de caso, buscando apresentar como a empresa Portobello S.A vem conduzindo suas alianças estratégicas e de que forma estas impulsionaram sua internacionalização. Uma aliança caracteriza-se por acordos que permitem às empresas, minimizar riscos e obter recursos complementares e insumos tecnológicos essenciais. É também um dos principais instrumentos das políticas de competitividade.Dessa forma, destacaram-se as atividades de Outsourcing Offshore, Outsourcing Inshore, Joint Venture e Investimento Direto. Para desenvolver a análise, estudaram-se as práticas de cooperação da empresa, além de entrevistas semiestruturadas com os gestores da Portobello S/A, as quais propiciaram informações essenciais sobre o desenvolvimento dessas práticas.Partindo sob o enfoque das teorias de internacionalização de empresas, as quais foram abordadas na fundamentação teórica, observou-se se o processo de expansão internacional da Portobello foi gradual ou descontínuo.Através desse estudo, constatou-se que a empresa iniciou seu processo de internacionalização de forma gradual e que as alianças e redes de cooperação não aceleraram sua internacionalização, porém foram de suma importância para o seu processo evolutivo
The present paper, which its characterized as a case study, analyses how the company Portobello S/A has developed its strategy alliances, and how it boosted its internationalization. An alliance is characterized by agreements that enable companies to minimize risks and gain additional resources and essential technological inputs. It is also one of the main instruments of political competitiveness. From this perspective, it was studied the company´s alliances like Offshore Outsourcing, Inshore Outsourcing, Joint Venture and Direct Investment. To develop the analysis it was settle semi-structured interviews with managers of Portobello S/A, which provided relevant information on the development of these practices.Based on the entrepreneur internationalization theories, which have been addressed in the theoretical basis of this research, it was observed how has been the process of international expansion of Portobello S/A.Through this study, it was verified that the company started its internationalization process gradually and that alliances and cooperation networks not accelerated its internationalization, but were extremely important for the evolutionary process of it
The present paper, which its characterized as a case study, analyses how the company Portobello S/A has developed its strategy alliances, and how it boosted its internationalization. An alliance is characterized by agreements that enable companies to minimize risks and gain additional resources and essential technological inputs. It is also one of the main instruments of political competitiveness. From this perspective, it was studied the company´s alliances like Offshore Outsourcing, Inshore Outsourcing, Joint Venture and Direct Investment. To develop the analysis it was settle semi-structured interviews with managers of Portobello S/A, which provided relevant information on the development of these practices.Based on the entrepreneur internationalization theories, which have been addressed in the theoretical basis of this research, it was observed how has been the process of international expansion of Portobello S/A.Through this study, it was verified that the company started its internationalization process gradually and that alliances and cooperation networks not accelerated its internationalization, but were extremely important for the evolutionary process of it
Palavras-chave
Alianças estratégicas (Negócios), Empresas multinacionais, Concorrência