Selfie museum e espaços instagramáveis: design de ambientes para o meio digital
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Data
2023-09
Tipo de documento
Dissertação
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Modalidade de acesso
Acesso fechado
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Autores
SAGRILLO, Isabela Covre
Orientador
SILVA, Andréa Catrópa da
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Resumo
Esta dissertação aborda o estudo dos ambientes conhecidos como instagramáveis, que são espaços projetados com o objetivo de atrair e cativar a atenção das pessoas para a produção de conteúdo nas redes sociais, principalmente no Instagram. O trabalho se justifica pela falta de uma base acadêmica dedicada à compreensão desses ambientes sob uma perspectiva mercadológica.
Para desenvolver esse tema, inicialmente é apresentado um contexto histórico sobre o autorretrato e sua evolução ao longo do tempo, acompanhando o surgimento e aprimoramento das tecnologias de imagem, especialmente em relação às selfies. Além disso, é feita uma análise da cultura da exposição pessoal por meio das selfies e do fenômeno "aqui e agora", impulsionado pelas possibilidades da internet.
Um ponto central da dissertação é a introdução do conceito de selfie museum, um espaço projetado exclusivamente para a produção de conteúdo destinado à internet, visto no decorrer da pesquisa que não necessariamente ao compartilhamento de selfies nas redes sociais. Esses espaços apresentam diversos ambientes elaborados com a intenção específica de serem instagramáveis, ou seja, de proporcionarem cenários visualmente atrativos e estimulantes para as fotos compartilhadas.
Posteriormente, é proposta uma taxonomia que enumera e descreve as principais características de design que contribuem para a formação do conceito de ambiente instagramável. Para a análise dessas características, foram escolhidos como objeto de estudo os selfie museums, devido à sua conexão direta com o tema em questão.
Por fim, a pesquisa se encaminha para um levantamento técnico que visa investigar os selfie museums existentes no Brasil, com o intuito de analisar a adequação desses ambientes ao contexto do Design. Essa análise visa compreender como os espaços são concebidos e projetados para serem atrativos para o público, estimulando o compartilhamento de conteúdo nas redes sociais.
Em resumo, esta dissertação preenche uma lacuna na pesquisa acadêmica ao explorar os ambientes instagramáveis e os selfie museums sob uma perspectiva mercadológica, contextualizando-os historicamente e examinando suas características de design. Ao fazer isso, busca-se compreender como esses espaços se conectam com a cultura da exposição pessoal nas redes sociais e como o Design pode ser aplicado para aprimorar a experiência dos usuários nesses ambientes digitais.
This dissertation addresses the study of environments known as instagrammable, which are spaces designed with the aim of attracting and captivating people's attention for the production of content on social networks, mainly on Instagram. The work is justified by the lack of an academic base dedicated to understanding these environments from a marketing perspective. To develop this theme, a historical context on the self-portrait and its evolution over time is initially presented, following the emergence and improvement of image technologies, especially in relation to selfies. In addition, an analysis is made of the culture of personal exposure through selfies and the "here and now" phenomenon, driven by the possibilities of the internet. A central point of the dissertation is the introduction of the concept of selfie museum, a space designed exclusively for the production of content destined for the internet, seen in the course of the research that not necessarily for sharing selfies on social networks. These spaces have different environments designed with the specific intention of being instagrammable, that is, of providing visually attractive and stimulating scenarios for shared photos. Subsequently, a taxonomy is proposed that lists and describes the main design features that contribute to the formation of the concept of an instagrammable environment. For the analysis of these characteristics, selfie museums were chosen as the object of study due to their direct connection with the theme in question. Finally, the research is heading towards a technical survey that aims to investigate the existing selfie museums in Brazil, with the aim of analyzing the suitability of these environments to the context of Design. This analysis aims to understand how spaces are conceived and designed to be attractive to the public, stimulating the sharing of content on social networks. In summary, this dissertation fills a gap in academic research by exploring instagrammable environments and selfie museums from a market perspective, contextualizing them historically and examining their design features. In doing so, we seek to understand how these spaces connect with the culture of personal exposure on social networks and how Design can be applied to improve users' experience in these digital environments.
This dissertation addresses the study of environments known as instagrammable, which are spaces designed with the aim of attracting and captivating people's attention for the production of content on social networks, mainly on Instagram. The work is justified by the lack of an academic base dedicated to understanding these environments from a marketing perspective. To develop this theme, a historical context on the self-portrait and its evolution over time is initially presented, following the emergence and improvement of image technologies, especially in relation to selfies. In addition, an analysis is made of the culture of personal exposure through selfies and the "here and now" phenomenon, driven by the possibilities of the internet. A central point of the dissertation is the introduction of the concept of selfie museum, a space designed exclusively for the production of content destined for the internet, seen in the course of the research that not necessarily for sharing selfies on social networks. These spaces have different environments designed with the specific intention of being instagrammable, that is, of providing visually attractive and stimulating scenarios for shared photos. Subsequently, a taxonomy is proposed that lists and describes the main design features that contribute to the formation of the concept of an instagrammable environment. For the analysis of these characteristics, selfie museums were chosen as the object of study due to their direct connection with the theme in question. Finally, the research is heading towards a technical survey that aims to investigate the existing selfie museums in Brazil, with the aim of analyzing the suitability of these environments to the context of Design. This analysis aims to understand how spaces are conceived and designed to be attractive to the public, stimulating the sharing of content on social networks. In summary, this dissertation fills a gap in academic research by exploring instagrammable environments and selfie museums from a market perspective, contextualizing them historically and examining their design features. In doing so, we seek to understand how these spaces connect with the culture of personal exposure on social networks and how Design can be applied to improve users' experience in these digital environments.
Palavras-chave
desig de interiores, instagramável, selfie museum, mídia sociais, autoretrato