Estudo da certificação fsc gráfica ANS : estudo de caso
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Data
2024-12
Tipo de documento
Monografia
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Modalidade de acesso
Acesso aberto
Editora
Autores
SANTOS, Alexandre Cleff dos
Orientador
SILVA, Lisandro Martins
Coorientador
Resumo
Este estudo propôs explorar a implementação do selo FSC em uma gráfica, detalhando passo a passo o processo de obtenção e os custos envolvidos. A metodologia empregada baseou-se em um estudo de caso, utilizando pesquisas e entrevistas com a diretora da empresa para uma análise aprofundada. Em um cenário de mercado consumidor em constante evolução, as empresas gráficas enfrentam a crescente demanda por práticas ambientais modernas, impulsionada pela facilidade de acesso à informação online e preocupações com o futuro do planeta. Assim, as escolhas feitas pelas empresas refletem diretamente na comercialização de produtos, muitos dos quais ostentam os chamados "selos verdes". Empresas atualizadas e adaptáveis ao seu mercado reconhecem a importância de se diferenciar, agregando valor, qualidade e confiabilidade aos seus produtos. A certificação FSC emerge como uma ferramenta valiosa para a humanidade, não apenas pelos benefícios ambientais que proporciona, mas
também ao oferecer condições dignas de trabalho e contribuir para um futuro melhor para a sociedade em geral. Além disso, a certificação FSC se torna uma estratégia de marketing comercial eficaz para empresas certificadas, permitindo que se destaquem perante os concorrentes, conferindo-lhes uma vantagem competitiva no mercado. Nesse contexto, a pesquisa, focada de maneira limitada no setor gráfico, constatou que a certificação FSC efetivamente ampliou a carteira de clientes da empresa estudada, especialmente ao adotar a certificação de cadeia de custódia, promovendo a rastreabilidade completa dos produtos ao longo da cadeia produtiva. Dessa forma, a busca por uma ferramenta de diferenciação conduziu ao estudo da certificação FSC, revelando que a empresa certificada experimentou um aumento significativo na aceitação de seus produtos. Essa certificação não apenas valida a preocupação ambiental da empresa, mas também demonstra seu compromisso com práticas sustentáveis e, ao mesmo tempo, representa uma estratégia onipresente de vantagem competitiva no mercado
This study proposed to explore the implementation of the FSC seal in a printing company, detailing step by step the process of obtaining it and the costs involved. The methodology used was based on a case study, using research and interviews with the company director for an in-depth analysis. In a constantly evolving consumer market scenario, printing companies face growing demand for modern environmental practices, driven by ease of access to online information and concerns about the future of the planet. Thus, the choices made by companies are directly reflected in the marketing of products, many of which bear the so-called "green seals". Companies that are up-to-date and adaptable to their market recognize the importance of differentiating themselves, adding value, quality and reliability to their products. FSC certification emerges as a valuable tool for humanity, not only for the environmental benefits it provides, but also for offering decent working conditions and contributing to a better future for society in general. Furthermore, FSC certification becomes an effective commercial marketing strategy for certified companies, allowing them to stand out from their competitors, giving them a competitive advantage in the market. In this context, the research, focused to a limited extent on the printing sector, found that FSC certification effectively expanded the client portfolio of the company studied, especially by adopting chain of custody certification, promoting complete traceability of products throughout the production chain. Thus, the search for a differentiation tool led to the study of FSC certification, revealing that the certified company experienced a significant increase in the acceptance of its products. This certification not only validates the company's environmental concern, but also demonstrates its commitment to sustainable practices and, at the same time, represents a ubiquitous strategy of competitive advantage in the market.
This study proposed to explore the implementation of the FSC seal in a printing company, detailing step by step the process of obtaining it and the costs involved. The methodology used was based on a case study, using research and interviews with the company director for an in-depth analysis. In a constantly evolving consumer market scenario, printing companies face growing demand for modern environmental practices, driven by ease of access to online information and concerns about the future of the planet. Thus, the choices made by companies are directly reflected in the marketing of products, many of which bear the so-called "green seals". Companies that are up-to-date and adaptable to their market recognize the importance of differentiating themselves, adding value, quality and reliability to their products. FSC certification emerges as a valuable tool for humanity, not only for the environmental benefits it provides, but also for offering decent working conditions and contributing to a better future for society in general. Furthermore, FSC certification becomes an effective commercial marketing strategy for certified companies, allowing them to stand out from their competitors, giving them a competitive advantage in the market. In this context, the research, focused to a limited extent on the printing sector, found that FSC certification effectively expanded the client portfolio of the company studied, especially by adopting chain of custody certification, promoting complete traceability of products throughout the production chain. Thus, the search for a differentiation tool led to the study of FSC certification, revealing that the certified company experienced a significant increase in the acceptance of its products. This certification not only validates the company's environmental concern, but also demonstrates its commitment to sustainable practices and, at the same time, represents a ubiquitous strategy of competitive advantage in the market.
Palavras-chave
certificação fsc, gráfica, ambiente