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Estudo de Caso Acesso fechado O branding como ferramenta de gestão(2019) Bacha, Vinícius BarretoBranding can be summed up as a set of techniques and tools that reinforce a certain brand in the minds of its costumers. This project has the goal of studying how the company Foto Bacha Digital Inc. deals with marketing and branding for the management of its brand. The study has, as a setting, the city of Laguna and its surround region, estabilishing a connection between the company's practices and the main theoretical concepts previously studied.