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Artigo Científico Acesso embargado Plano de marketing para a empresa Elmu´s Bar Lltda ME(2020) Besen, Otávio ElmoThe aim of this study was to apply marketing strategies to a company in the food sector. To carry out this study, exploratory and qualitative research was used, and in the procedure that develops theory and practice in business administration, the assistance came from unstructured questionnaires, interviews and document analysis. The results of the research reveal that the plan can be applied in the service sector and in the food industry without major difficulties, however it is recommended to reduce or simplify some stages of the marketing planning process.