Administração
URI Permanente para esta coleção
Navegar
Navegando Administração por Autor "Campos, João Geraldo Cardoso"
Agora exibindo 1 - 2 de 2
Resultados por página
Opções de Ordenação
Artigo Científico Acesso aberto Modelagem de negócio utilizando o Business Model Generation (Canvas): um estudo de caso da Plan Madeira(2019) Trautmann, Charlie da SilvaThis article has as its theme the business modeling for the opening of a company called Plan Madeira in the metropolitan region of Florianopolis. The idea of the business came from the need to innovate regarding the technology embedded in the delivered products and the services provided and made available by the current industries to the clients of the furniture sector. It is characterized as an applied research, qualitative, descriptive and bibliographic, using the business model generation Canvas methodology, analyzing 9 aspects of business modeling, comprising: value proposition, key partnerships, key activities, key resources, customer relationship, customer segments, distribution channels, cost structure and revenue stream. Through the above article it was possible to develop a new business method, meeting all the proposed objectives and identifying the model as a market opportunity, where technology can be part not only of the customers' house, but also of their furniture constituents. planned.Monografia Acesso aberto Modelagem de negócios aplicada a um bar temático(2019) Vieira, Maycon de AbreuThematic bars have increasing visibility, it is a fact that companies in this area currently seek to promote their leisure and gastronomy services on the Internet because of the wide and agile reach of customers, but still to favor themselves need to differentiate from the great competition of this industry. Therefore, it is essential to choose a business plan prior to its establishment. Because it is a leaner business model, it becomes adaptable to new ventures, so, among many models, canvas business modeling was adopted, as it facilitates the visualization of the new company as a whole, besides the practicality of adjustments and easy understanding. This choice of canvas business modeling aims to be applied in the city of Palhoça, Santa Catarina.