Educação Física
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Navegando Educação Física por Autor "Bardini, Artur de Bona"
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Artigo Científico Acesso aberto Fatores que influenciam o cliente no momento da escolha do seu personal trainer(2017) Bardini, Artur de BonaDue to the increase in the search for Personal Trainer services, customers have become more demanding when it comes to hiring this service. Knowing which factors influence this decision is valuable to professionals of this field. This article presents a research whose general objective is to check the factors that influence the customer when choosing a Personal Trainer. The specific objectives try to verify the influences of scientific knowledge, interpersonal relationship, personal marketing and cost-benefit factor at the moment the customer chooses the professional. The research was done in two academies in Tubarão, Santa Catarina, with people who use Personal Trainer services and it attempted to investigate what they consider to be essential in a professional according to the specific objectives. The research tool was a closed questionnaire prepared in the Likert style. After applying the questionnaire, the SPSS 22 software was used to analyze the results. The most important result is that the hiring of the Personal Trainer service is based on his technical knowledge, and it is essential for the client that he master the technique of the exercises, the way of its execution and its benefits. It is concluded that the ideal profile of the Personal Trainer desired by the customers, in Tubarão, Santa Catarina, is of a qualified professional, regardless of the remuneration, clients are looking for quality service and want someone who is an example of conduct in their Field as well as a pleasant interpersonal relationship.