Especialização Marketing digital e comércio eletrônico
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Monografia Acesso aberto E-commerce no Marketplace(2017) Takahata, Leonardo EidyThe evolution of the e-commerce went through several phases, from items sold informally in the early days of the internet through HTML and e-mail pages, the advent of e-commerce, and finally, the advent of marketplaces and the adherence of big retailers from the internet to this online business model. This article aims to explain the characteristics of e-commerce into the marketplaces, and to help a prospective entrepreneur to understanding its challenges, but in return, to benefit from its advantages and possibilities, based into a solid infomations. Although there are several marketplaces today, the focus of this article is the MercadoLivre, the Latin America's largest marketplace, which, due to its 18 years of operations, provides concrete information and sufficient quantity for a thorough analysis.