Design de Moda
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Monografia Acesso aberto Análise, a partir da grife Gata Crioulla a criação de acessórios tendo como base o Design Emocional e a Gestalt(2019) Souza, Mercinara Beatriz de OliveiraThis Course Conclusion Paper refers to an analysis of the designer Gata Crioulla and how it brings the power of empowerment in the roots, having as its ideal to provoke reflection on society's greatest yearnings: the constant and incessant search for welcome, for recognition. , for recognizing oneself in the world. Aiming to seek through self-image, self-recognition, self-worth, working through self-love, reconnection with one's own strength, making the self-pride reverberate through an inner dive, this being a healing process of the author. Using Gestalt and Emotional Design theories to explain how this builds the relationship between designer and his own authority. The research reveals accessories that start from the soul, that recreate stories, eternalize memories, being priceless relics, totally exclusive accessories, that can transcend fashion presenting a rescue of old traditions, in which the valuation started from the base, as happened with relics and family heirlooms, which were passed down from generation to generation, by their meaning, keeping alive an entire ancestry that sought self-transformation. Because it is invaluable, viscerally and palpably relaying family secrets, memories, affective memories, cultures, values, into accessories, having the familiar association of naturally moving pride, the deep energy of the power of empowerment. Therefore, the general objective of this work is, from the analysis of accessories brand Gata Crioulla, to understand how the fashion designer from the theories of Emotional Design and Gestalt, can make the accessories tools of empowerment, being these objects of power.