Especialização Gestão de Mídias Sociais e Marketing Digital
URI Permanente para esta coleção
Navegar
Navegando Especialização Gestão de Mídias Sociais e Marketing Digital por Assunto "Viabilidade"
Agora exibindo 1 - 1 de 1
Resultados por página
Opções de Ordenação
Artigo Científico Acesso aberto Neuromarketing: A viabilidade da implementação desse recurso em pequenas e médias empresas(2019) Cabral, Luiz Felipe Garagorry de MesquitaIn a Market so competitve, new companies and products are born in a matter of minutes, and for that reason, all the companies need to reinvent to mantain a competitive vantage. The marketing always have as main objective the creation of value to the consumer, the problem is how this value operate in the consumer subconscious. To remove this gap, the neuromarketing studies the subconscious to unravel the consumer logic. Increasingly in the global Market, this area is still Young and the costs to use the tools for research are expensive. Therefore, this article has as objective analyze the price charged of the companies of in Brazil to understand if companies with a limited budge can use the neuromarketing in their organizations. To find this information, bibliographic searches were made to understand this new area and a direct contact with the companies that perform neuromarketing researchs with the objective to budget the main tools. The findings were positive, showing that is possible to companies with a low budged to use the neuromarketing.