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Artigo Científico Acesso aberto Percepções de agricultores sobre aspectos mercadológicos e sua associação à renda de agronegócios familiares de Santa Catarina(2019) Lermen, LucasThere are few studies relating farmers' perceptions of market aspects to economic performance. The article presents the perspective of the farmers on the market aspects and their association to income of family agribusiness in Santa Catarina in the agricultural years 2014/15 to 2017/18 and the management strategies adopted in the face of changes in prices of products and inputs agricultural activities. It is a study with farmers, with mixed method approach, in which the primary data are obtained from the questionnaire and the focus group technique, and the data accounting reports. For data analysis, descriptive statistics are used, correlation analysis and content analysis. In their quantitative approach, despite farmers' perceptions of agricultural prices are not associated with income (systematically for the four years agricultural), the empirical evidence supports the association of income with the volume of production. In your on the qualitative side, the study allowed to know the main ideas and strategies pointed out by farmers, thus categorized: product price risk; market of agricultural factors; production planning; control of agricultural prices; and, planning and market research. The results suggest that, despite revealing the prices and market aspects associated with of the researched establishments, it is necessary to advance in the understanding of these relations in the individual scope of each agricultural establishment.