Especialização em Design de Produto na Era Digital
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Navegando Especialização em Design de Produto na Era Digital por Assunto "Global Innovation Index"
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Artigo Científico Acesso aberto A importância de aspectos comportamentais como influenciadores da inovação(2018) Macedo, Douglas RibeiroThe ways of managing an organization are constantly changing; nowadays, it is essential to create products or services with value. Innovation brings with it the need for an individual-oriented culture, understand them and understand the necessary aspects for competitive success and each individual's growth is of great importance. Thus, the objective of this article is to identify, from the literature, the individual aspects influencing innovation, their motivations and impacts in the innovative process. Also, a brief analysis of the Global Innovation Index 2017 is carried out, comparing individual indicators and their importance to economies. As a result, it was concluded that innovation is directly linked to the people who make up its environment; having as main points of impact the creativity, the leadership role and the organizational culture. The identification of these aspects and how to motivate them is of vital importance for the search of ideas of value and success in the competitive market.