Especialização em Gestão de Empresas
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Navegando Especialização em Gestão de Empresas por Assunto "Liderança"
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Artigo Científico Acesso embargado A influência da liderança no desenvolvimento e implantação do planejamento estratégico nas pequenas e médias empresas(2020) Fernandes, ElizandraThis research investigated the influence of leadership in order to identify its importance in the development and implementation of strategic planning in small and medium enterprises. Considered an important management tool, strategic planning is now being used by companies as one of the main aids in decision making and achieving competitiveness in the market. Strategic planning concepts and types of leadership researched from experts in the field were relevant factors in the elaboration of an interview script that consolidated the field research conducted with managers of small and medium-sized companies in the city of São José / SC. As a result, it was found that leadership is indispensable for the process of elaboration and implementation of strategies in small and medium enterprises, since the ability of a company to reach its objectives and goals usually depends on the way of acting and the knowledge of a company leader. Through interviews provided by the managers of the companies participating in this field research, we identified the lack of strategic planning in family businesses, however, was not an impediment for them to take advantage of opportunities and stay in the market.