Proatividade de mercado
Carregando...
Arquivos
Data
2014
Tipo de documento
Dissertação
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Ciências Sociais Aplicadas
Modalidade de acesso
Acesso aberto
Editora
Autores
Bento, Amilton
Orientador
Dias, Taisa
Coorientador
Resumo
Este estudo teve como tema central a - proatividade - comportamento presente na construção de estratégias e associado à performance organizacional. Até onde foi possível pesquisar, as publicações sobre esse tema concentram-se, em grande parte, em nível individual. No âmbito organizacional, as publicações ainda apontam para lacuna de estudo. Nesse caso, todavia, observou-se que parte dos estudos ocorre sem um enfoque nas especificidades de determinado setor. Diante dessa e da primeira lacuna, o objetivo da pesquisa aqui relatada foi analisar o setor de papel e celulose brasileiro sob a ótica da Proatividade de Mercado. Para alcançar o objetivo proposto, elaborou-se uma pesquisa de abordagem quali-quantitativa de caráter descritivo, envolvendo dez empresas de capital aberto do referido setor com cadastro ativo na Comissão de Valores Mobiliários. Inicialmente, realizou-se uma pesquisa bibliográfica acerca do tema para a construção do corpo teórico. O instrumento de coleta de dados foi um questionário adaptado de Gava (2009), composto por três blocos e totalizando 86 questões: 64 referentes aos antecedentes e 22 relacionadas às dimensões da proatividade de mercado. A amostra de respondentes incluía 40 gestores de áreas diversas dessas empresas, sendo que o retorno compreendeu 21 questionários respondidos (52,5% da amostra). Sobre os resultados obtidos dos antecedentes da proatividade de mercado, destaca-se que os quesitos liderança proativa, visão de futuro e gestão de longo prazo são responsáveis por justificar uma tendência para as práticas proativas no setor estudado. No tocante aos resultados referentes às dimensões da proatividade de mercado ¿ oferta, cliente e indústria -, a pesquisa apontou para uma fraca iniciativa nesse sentido. Esses resultados, de forma geral, sugerem uma tímida iniciativa das organizações do setor às práticas proativas ou tendência a adotar tal comportamento
The central theme of this study was the - proactivity -, a behavior included in the strategy construction and associated to the organizational performance. As far as it was possible to research, the publications on this theme focus mostly on the individual level. In the organizational arena, publications still indicate a lack of research. In this case, however, it was observed that part of the studies is held without focusing the specificities of a given sector. Before this lack, and also the first one, this research aimed to analyze Brazilian wood pulp and paper sector from the perspective of `Market Proactivity¿. To reach such goal, a descriptive quail-quanti approach was elaborated, involving ten companies of open capital from the mentioned sector with active registration on the Security and Exchange Comission. A bibliographic review on the theme was carried out, in order to build a theoretical body. The instrument used in the data collection was a questionnaire adapted from Gava (2009), which is composed of three blocks, with a total of 86 questions: 64 on the background and 22 about the dimensions of market proactivity. The sample of responders included 40 managers of different areas in the companies, of whom 21 returned answered questionnaires (52,5% of the sample). The results on the backgrounds of market proactivity highlight that the proactive leadership, vision of future and long-term management are requisites that justify a tendency for the proactive practices on the studied sector. About the results on the dimensions of proactive market ¿ offer, customer and industry ¿ the research indicated a weak initiative. These results, in general, suggest a shy initiative of the sector organizations to the proactive practices or tendency to adopt such behavior
The central theme of this study was the - proactivity -, a behavior included in the strategy construction and associated to the organizational performance. As far as it was possible to research, the publications on this theme focus mostly on the individual level. In the organizational arena, publications still indicate a lack of research. In this case, however, it was observed that part of the studies is held without focusing the specificities of a given sector. Before this lack, and also the first one, this research aimed to analyze Brazilian wood pulp and paper sector from the perspective of `Market Proactivity¿. To reach such goal, a descriptive quail-quanti approach was elaborated, involving ten companies of open capital from the mentioned sector with active registration on the Security and Exchange Comission. A bibliographic review on the theme was carried out, in order to build a theoretical body. The instrument used in the data collection was a questionnaire adapted from Gava (2009), which is composed of three blocks, with a total of 86 questions: 64 on the background and 22 about the dimensions of market proactivity. The sample of responders included 40 managers of different areas in the companies, of whom 21 returned answered questionnaires (52,5% of the sample). The results on the backgrounds of market proactivity highlight that the proactive leadership, vision of future and long-term management are requisites that justify a tendency for the proactive practices on the studied sector. About the results on the dimensions of proactive market ¿ offer, customer and industry ¿ the research indicated a weak initiative. These results, in general, suggest a shy initiative of the sector organizations to the proactive practices or tendency to adopt such behavior
Palavras-chave
Padrões de desempenho, Administração de empresas, Qualificações profissionais, Planejamento