Negócios de apoio em supermercados
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Arquivos
Data
2013
Tipo de documento
Dissertação
Título da Revista
ISSN da Revista
Título de Volume
Área do conhecimento
Ciências Sociais Aplicadas
Modalidade de acesso
Acesso aberto
Editora
Autores
Elias, Leandro Medeiros
Orientador
Casagrande, Jacir Leonir
Coorientador
Resumo
A sociedade demandante de necessidades que se renovam constantemente, busca, na fase contemporânea, encontrar nos Supermercados a oportunidade de satisfazer muitos dos seus desejos e anseios. Nota-se que esses autosserviços estão em constante atualização da sua estrutura física e administrativa. Nesse contínuo, é comum encontrar comércios e serviços de terceiros anexados aos supermercados. Na direção de tratar da melhor forma os clientes e de proporcionar uma gestão administrativa que atenda aos anseios dos supermercadistas e dos proprietários desses negócios, este trabalho possui como objetivo analisar como é realizada, por parte de uma rede supermercadista catarinense, a gestão administrativa dos comércios e serviços instalados na área física dos seus Supermercados. Esses comércios e serviços de terceiros instalados na área física dos autosserviços são chamados por esta empresa de Negócios de Apoio. A pesquisa contou com a participação dessa rede supermercadista, a qual possui 12 estabelecimentos espalhados no território do estado de Santa Catarina. Essa rede atende em média 57.000 clientes por dia e possui mais de 170 Negócios de Apoio como parceiros. Esses estão distribuídos pelos seus diversos Supermercados. Para coleta das informações, foram aplicados 3 questionários, os quais contemplaram 130 proprietários de negócios, 1 funcionário como representante da rede supermercadista e 1.101 clientes. Os questionários foram aplicados em vários sábados, em período diurno, nas seguintes cidades catarinenses: Florianópolis, São José, Criciúma, Blumenau e Joinville. Após a análise e a interpretação dos dados coletados, foi evidenciado que os três públicos não estão conectados, de forma que emerge uma lacuna de opiniões, a qual deve ser preenchida com ações que contemplem as necessidades e os desejos de empreendedores, supermercadista e clientes. Dessa forma, existe a necessidade de que seja alinhada uma gestão administrativa estratégica para o funcionamento dos negócios instalados na estrutura dos autosserviços. Assim, com a construção das informações obtidas com base na pesquisa bibliográfica e na aplicação dos questionários, sugere-se uma proposta de gestão administrativa a fim de contemplar o anseio dos 3 públicos envolvidos
The applicant company needs to constantly renew, search, in contemporary stage, Supermarkets find us the opportunity to meet many of their wants and desires. We notice that these autosserviços are constantly updating their physical and administrative structure. This continuum, it is common to find trades and services were attached to supermarkets. Towards the best way to treat customers and provide administrative management that meets the aspirations of the supermarket and the owners of these businesses, this work aims to analyze how it is performed by a catarinense hypermarkets, administrative management of trades and services installed in the physical area of their supermarkets. These trades and services were installed in the physical area of autosserviços are called by this company Business Support. The research involved the participation of such hypermarkets, which has 12 stores scattered in the territory of the state of Santa Catarina. This network serves on average 57,000 customers per day and has over 170 Business Support as partners. These are distributed to their various supermarkets. For data collection, questionnaires were administered 3, which contemplated 130 business owners, as one official representative of hypermarkets and 1,101 customers. The questionnaires were administered in various Saturdays in daytime, Santa Catarina in the following cities : Florianópolis , São José , Criciúma , Blumenau and Joinville. After the analysis and interpretation of the collected data, it was evident that the three public are not connected, so that a gap of opinions emerge, which should be filled with actions that address the needs and desires of entrepreneurs, and supermarket customers. Thus, there is a need to be aligned to a strategic administrative management of the business operation in the structure of autosserviços installed. Thus, with the construction of the information obtained based on bibliographic research and application of questionnaires, suggest a proposed administrative management to accommodate the desire of the three groups involved
The applicant company needs to constantly renew, search, in contemporary stage, Supermarkets find us the opportunity to meet many of their wants and desires. We notice that these autosserviços are constantly updating their physical and administrative structure. This continuum, it is common to find trades and services were attached to supermarkets. Towards the best way to treat customers and provide administrative management that meets the aspirations of the supermarket and the owners of these businesses, this work aims to analyze how it is performed by a catarinense hypermarkets, administrative management of trades and services installed in the physical area of their supermarkets. These trades and services were installed in the physical area of autosserviços are called by this company Business Support. The research involved the participation of such hypermarkets, which has 12 stores scattered in the territory of the state of Santa Catarina. This network serves on average 57,000 customers per day and has over 170 Business Support as partners. These are distributed to their various supermarkets. For data collection, questionnaires were administered 3, which contemplated 130 business owners, as one official representative of hypermarkets and 1,101 customers. The questionnaires were administered in various Saturdays in daytime, Santa Catarina in the following cities : Florianópolis , São José , Criciúma , Blumenau and Joinville. After the analysis and interpretation of the collected data, it was evident that the three public are not connected, so that a gap of opinions emerge, which should be filled with actions that address the needs and desires of entrepreneurs, and supermarket customers. Thus, there is a need to be aligned to a strategic administrative management of the business operation in the structure of autosserviços installed. Thus, with the construction of the information obtained based on bibliographic research and application of questionnaires, suggest a proposed administrative management to accommodate the desire of the three groups involved
Palavras-chave
Administração de empresas - Avaliação, Supermercados - Indicadores, Planejamento estratégico