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Relatório de Estágio Acesso aberto Estudo para desenvolvimento de uma marca de produtos saudáveis na cidade de Florianópolis a partir do modelo canvas(2017) Ahmad, Haifa WahidThis work aims to design and develop a healthy foods brand in the city of Florianópolis, where the business modeling Canvas will be used to visualize the business in a holistic way, through the establishment of the Key components for Brand development. Methodologically the research is classified as applied, descriptive and exploratory, as regards data collection, were used, bibliographical research and documentary, in addition to application of questionnaire with the main actors in the sector, as customers, competitors and distributors, for a better understanding of the segment through their perspectives. The study presents concepts of administration, entrepreneurship, marketing and development of a brand for a greater understanding of the scope of this research. A brief panorama of the healthy food segment will be presented to facilitate the perception of the current market, then will be illustrated the Canvas business modeling with its respective components and will be traced the stages in designing and developing the brand in study. Through the analysis conducted it was possible to attain the established objectives of the research and were traced other opportunities and impediments that the study presented.