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Estudo de Caso Acesso aberto Modelagem de negócios de Canvas: estudo de caso da empresa impulsione escola de oratória(2020) Andrade, Maria Eduarda deThis work presents the development and application of business canvas modeling at Impulsione Escola de Oratória, located in Florianópolis (SC). In structuring the theoretical basis for this report, topics such as: entrepreneurship and entrepreneur, business plan with an emphasis on canvas business modeling, and strategic management were addressed. The research was applied with the director of the company and its customers, in order to understand about the processes that the company has, were fundamental to conclude the final objective of this work, which consisted of applying canvas business modeling in the organization. The SWOT analysis and the company's action plan were also carried out, in order to highlight its strengths and weaknesses, opportunities and weaknesses, and with the realization of the action plan, in order to suggest improvements regarding the new processes that the company is currently due to the global scenario in this period.