Design
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Navegando Design por Autor "Anhaia, Tatiani"
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Monografia Acesso embargado Redesign de Identidade Visual para a empresa Dame(2020) Anhaia, TatianiThe present study aims to present the visual identity redesign developed for the company Dame, alongside the creation of its brand manual and points of contact. A new visual identity is of utmost importance for the brand to have a visual representation that conveys its concepts and translates in a correct and clear way its positions and values. The visual identity manual is a fundamental tool for the correct application and reproduction of the brand. The project applied the bibliographic and scientific research and design methodology by Alina Wheeler (2012). Objectives were determined to present the central idea of the project and establish a research limitation. The theoretical grounding sought to substantiate concepts of graphic design, brand, visual identity and other considerable themes for the project's success.