Publicidade E Propaganda
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Navegando Publicidade E Propaganda por Autor "Alves, Darlan"
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Estudo de Caso Acesso embargado Plano de Comunicação: Campanha para divulgação do Projeto de Ensaios Sensuais(2020) Alves, DarlanThis study was based on the elaboration of a marketing campaign to promote the Namore-se Project, a Sensual Essays project by Alvesfirstclick. The general objective of this work was to create a campaign with the objective of attracting a new audience for the brand, with the objective of gaining new followers and making the brand better known in the Greater Florianópolis region. The campaign's concept is to invite influencers from the region to give them a Project experience and show how powerful an experience with a sensual rehearsal can be. Based on the research and analysis of competitors, it was possible to see this new possibility for the company. Finally, the company's advertising pieces were created with the aim of making the campaign stronger and more unified, in order to reach the right audience and in a relevant way. Keywords: Advertising campaign. Concept. New audience.