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Artigo Científico Acesso aberto A estratégia de uma empresa do setor de fibrocimento: substituição do amianto por fibras alternativas(2019) Zanatta, Henrique de LucaThe objective of this work is to present the strategy by a company from the state of Santa Catarina, Brazil, in the fiber cement industry, to replace asbestos fiber cement technology with a a\new technology without the use of this input, which has been rejected by society in relation to its use, and was prohibited by decision of the Federal Supreme Court in 2017. The article is about situation analysis, whose objective is to demonstrate how the company prepared and put into practice a new technology adapted to the production of asbestos-free cement roof tiles. The study for the accomplishment of this article was made from data provided by the company, in order to assist in the study of the case on screen. Demonstrating that after the difficulties and rejections of the market, the company was able to resume significantly its performance indicators, regaining its rightful place among the companies of fiber cement tiles in the country.