Administração
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Artigo Científico Acesso aberto De bolsamania à bsm bag store: a transição das marcas e a construção do novo branding(2017) Fonseca, Thais FagundesThis ressearch emerged from the practical necessity that Bolsamania had of reinserting itself in the market through another brand, wich before the current economy scenario and also for being one of the basic premises of the innovation brand, was seen the necessity of change, by constructing a study on Branding. Considering this, some researches and other kinds of studies were carried out about different subjects on business administration, wich were studied throughout this course, such as SWOT Matrix, Marketing Research and 5W2H, always maintaining the concern of correlating with the real needs of the company. And so, along with the company's characterization, its history, data and information transition of brand and concept, the diagnosis was elaborated, where the tools to execute the projects were developed parallel to their practice. Through this article, it was possible to analyze the transition of the Bolsamania brand to BSM BagStore in a more in depth and technical way, as well as improving its marketing and market notion.