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Relatório de Estágio Acesso aberto Pesquisa de mercado imobiliário: análise para futura expansão de mercado(2017) Narciso, Matheus VieiraFor about 5 years, OMMAR Incorporações Ltda. has settled and spent time and a lot of money to build projects in the South of Florianópolis Island, but is it worth continuing to invest in this region or is it time to change your target market? Only a market survey could answer this question. The purpose of this internship report is exactly this, to study the neighborhoods of Florianópolis Island and to prove through indexes, reports, surveys and questionnaires which region and public will be more rewarding for the construction company. The concepts used adress topics such as quality of life in the neighborhoods, population growth, personal data of the interviewees and their particular opinions about where they reside. Population growth information was collected from all neighborhoods of the city, so it was possible to delimit the survey to the 4 neighborhoods with the most tendency to this aspect, analyzing aspects such as security, health and real estate market. After studying this information, one arrives at the most appropriate region to build an enterprise and from this will be applied a questionnaire with the residents of this neighborhood, and through this information will be studied the opinions, needs and desires of this public. The methodology used in this report covered data collection techniques of primary and secondary character using bibliographic, documentary and survey sources, the same has as an interpretative character the quantitative variables and as to the object its classification is exploratory and descriptive. The general objective of this work is, through a market research, to know which is the most rewarding enterprise, considering aspects such as: Location, standard, number of units, types of units, price and public. The result of this internship report proved how OMMAR Incorporações Ltda. was already on the right direction, installed in the Campeche neighborhood and seeking to reach the middle class and high public, but revealed some details that had not been explored until then, such as the preference of the public to live at house even with the majority having an interest in acquiring an apartment as an investment if he had the opportunity. Another point that emerged with the results were the preferred common areas of the interviewees: swimming pool, gym and reception hall, in addition to the need for at least two dormitories and two parking spaces per apartment.