MBA Executivo em Liderança e Gestão Organizacional
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Navegando MBA Executivo em Liderança e Gestão Organizacional por Assunto "Caixa"
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Artigo Científico Acesso embargado As estratégias para superar as dificuldades e desafios enfrentados pelo gerente geral de agências de pequeno porte da Caixa Econômica Federal em um ambiente de mudanças: uma análise segundo a ótica de três gerentes gerais(2017) Rücker, FernandoThis article aims to look at how a General Manager of a small branch of Caixa Econômica Federal should act to be prepared for the constant changes in the business environment in the banking market. These are reflections of the technological innovations, of the macroeconomic environment, of Caixa's performance as an agent of public policies and its pursuit of a growing profitability in business as a multiple bank. It seeks a way of acting for the adequacy of its team in the face of new paradigms in order to overcome the expected results of the respective units. For this purpose, interviews were conducted with 3 (three) General Managers who fall into this scope as well as a bibliographic research in books by renowned authors in this area and in articles on this subject. Without the change of paradigm, the engagement of people and without the implementation of the strategies goal will only be achieved by chance.