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Navegando Design por Assunto "Acessibilidade web"
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Artigo Científico Acesso embargado Inclusão digital em conteúdo web: design de experiência para deficientes visuais(2019) Marques, Aline SilvaThe rise of web content consumption has grown with the advancement of technology, in this regard the importance of building accessible websites to promote access to digital content has been a hotly debated issue. Today it is already possible to understand that web accessibility is not only to gain a better image in front of users or increase the number of visits to the site, but a duty for every individual to have access to information. Therefore, the study of this project aimed to redesign the Sienge blog according to web accessibility standards and references, promoting a better experience of access to information. The specific objectives are to understand the concepts and good practices of web accessibility and user experience, mapping stakeholders to their needs and validating requirements through the Web Content Accessibility (WCAG) guidelines. Use design thinking to understand the visually impaired scenario with low vision and blindness through the Immersion, definition, ideation and prototyping phases using techniques and tools such as: Interview, persona, empathy map, user journey, insight card , sitemap, navigation flow, and wireframes, to create a fresh look at how users relate to digital interfaces, as well as propose possible web accessibility solutions on the Sienge blog through a prototype. The results generated were of great importance for the Sienge blog, as this study made it possible to understand that visually impaired people also consume content on the web and generate great value for the blog. In addition, it brought the opportunity to explore a subject of great importance, which is digital inclusion and that through web accessibility it is possible to promote access to information in the daily lives of people who have the need to consume content on the web.