Publicidade E Propaganda
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Monografia Acesso aberto Blog corporativo como ferramenta de comunicação publicitária: estudo de caso do blog Decorar Faz Bem(2017) Wentz, Renata BeckerThis work presents as a central theme of study the corporate blog and seeks to problematize how a blog can be used as an advertising tool for a company. The corporate blog arises to help the communication of the companies approaching them of its reader and future consumer. With the accomplishment of this work a case study was developed where the characteristics of the blog Decorar Faz Bem of the online store Carro de Mola were analyzed. The data collection was carried out based on bibliographical research regarding Marketing, Advertising and Advertisement, internet and blogs, as well as gathering information from the blog analyzed. With the detailed analysis it was possible to notice that the decision to own a blog should be planned so that its results are satisfactory. At the end of the case study we verified that this subject is renewed every moment and it is necessary to always be updating to further deepen the study on blogs, mainly within companies. The tool can have its positive result but what will confirm if it helps communication is how it will be used by organizations.